Strategic Marketing Strategy Essay Example for Free

Strategic Marketing Strategy Essay This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor analysis is normally with the focus on the competitors as „rivals? and the objective is to identify the strengths and weaknesses of the rivals in order to develop strategies to „fight the battle?. The focus of competitor analysis is thus not only to gain an advantage over direct competitors but also to search for starting points for collaboration. (Jooste, Strydom, Berndt du Plessis, 2008, p. 96). The focus will be to answer the following: Who Woolworths? present and potential competitors are What positions they have established in the market What their strategic objectives and thrusts are What their present and future strategies are What their strengths and weaknesses are What their response patterns are In order to answer these questions effectively, a framework for competitor analysis will be used. This framework is comprised of four main components (divided into sub-components), each of which will be discussed in detail. These four main steps in performing a competitor analysis include: identifying the competitor; analysing strategic groups; analysing key competitors and forecasting likely response strategies. 1. 1 Identifying the competitor The first step or component of this framework is to identify the competitors, bearing in mind that competitors can be classified into different categories. Identifying one? s competitors might seem like a straightforward task, but in actuality the range of actual and potential competitors faced by an organisation is much broader than appears to be, even though it is much more difficult to ascertain who „potential? ustomers are. 3 1. 2 Direct competitors versus potential competitors According to Unisa (2010), competition is an activity that occurs between rival companies that produce similar offerings and between industries that compete to satisfy similar needs of the same customers. For example, rival companies would include BMW, Mercedes Benz and Audi and rival industries would include motor car and motorcycle industries. These rival companies are called competitors and two common methods used to identify direct competitors include customer perceptions and strategic groups. Identifying competitors using customer perceptions means asking customers whom and what they consider when making their purchase choices. The second method involves identifying competitors whose competitive strategies conflict with organisation? s strategies. These competitors can be labelled as „direct?. Direct competition include: competitors competing to satisfy the same customer need; industry competition; product line competition; organisational competition and brand competition. 1. Identifying Woolworths’ competitors As noted above, it is possible to classify competitors according to different levels. Woolworths is a company that competes against different competitors in different product categories. According to Cant and Machado (2010), Woolworths? competitors in the retail super market field include Spar, Checkers, Pick „n Pay, Shoprite and Massmart. In the retail clothing market, Woolworths? direct competition includes Truworths, Foschini, Edgars, Mr Pric e, Jet and Ackermans/Pep. 2.

An Understanding of Romeo and Juliet by William Shakespeare :: Papers

An Understanding of Romeo and Juliet by William Shakespeare The dictionary's definition of fate is "the development of events outside of a persons control predetermined by a supernatural power". What is a Supernatural Power? Again the dictionary says "attributed to some force beyond scientific understanding or the laws of nature". In other words fate means that it has already been decided, it is inevitable. You can not do any thing to stop it. So in other words your decisions have already been made up and you don't realise. It as considered fate that they would meet and fall hopelessly in love with one another and then triadic ally die for each other. Fate brought the two together as well as ended their lives. It was in their stars or as some people would say it was fate. The human condition follows the course of state. Every one makes their choices out by themselves out of there own free will. Which affects there lives and a person around them lives, but will ultimately lead to there pre-determined fate. People inflict their own wounds during struggles and fight because of the choices that they make. This applies a lot in Romeo and Juliet and plays a major role in their lives. For example "A pair of star crossed lovers" From the Prologue line 6. When they both met for the first time and talked with passion about Romeo being a pilgrim and Juliet being a saint, they were already in love with one another. Romeo: "If I profane with my unworthiness hand this holy shrine, a gentle sin is this, my lips, to blushing pilgrims, ready stand to smooth that rough touch with a tender kiss." Juliet: "Good pilgrim, you do wrong your hand too much, with mannerly devotion shows in this, for saints have hands that pilgrims' hands do touch, and palm to palm is holy palmers' kiss" The way they talk about each other as if they were soul mates is amazing. They call each other pilgrims and saints; it makes them sound

Human Rights and Democracy of Filipinos Essay

According to the United Nations, The values of freedom, respect for human rights and the rule of holding periodic and legitimate elections by universal suffrage are vital elements of democracy. In turn, democracy provides the natural environment for the protection and effective realization of human rights. These standards are embodied in the Universal Declaration of Human Rights and further developed in the International Covenant on Civil and Political Rights which enshrines a host of political rights and civil liberties underpinning meaningful democracies. The relation between democracy and human rights is captured in the Universal Declaration of Human Rights, which states: â€Å"The will of the people shall be the basis of the authority of government; this will shall be expressed in periodic and genuine elections which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures.† With this notion, Martial Law in the Philippines only proves that during that time, Human Rights and Democracy is not totally practiced in the whole nation. The circumstances of arrests, detentions and searches made without court orders are common practice during the martial rule. The fundamental principles of legality and due process have been neglected, with security forces having unprecedented powers given by the head of state under this martial law. Election frauds were also perceived. Justice among those involve were deserted and abandoned and Justice for the country’s democracy were put in to trash. Martial rule and suspension of writ of habeas corpus, which allows warrantless arrests, detention and conduct of searches, have been a convenient solution for the police force’s incompetence in enforcing their rudimentary duties. The soldiers have cemented their de facto superiority over the police in conflict areas. But thirty one year had already passed, and the Armed Forces of the Philippines have repeatedly been accused of involvement if not actively engaging in the killing of defenceless political activists. The AFP restates that they never will have a rule of intentionally targeting civilians as well as those who may have a different political orientation from our government for as long as they detain their resist within legal and legislative means. The AFP remains committed in  their duty to help ensure that the Philippines progresses as a democratic society free by armed threats. Their answer is explicit in the AFP’s code of ethics in support for peace initiatives. Furthermore, the AFP will persist to fully assist with fact-finding bodies formed by proper authorities. But investigation should be based on valid pieces of evidence as determined by courts and not simply on given away allegations. With proper procedure the AFP makes it a point that Justice is served to each and every Filipinos. Their faults in the past should not be carried today, for the scenario and period is different. Changes in the agency only attest that they are coping with it in order to have Justice in every aspect of their post. References: * United Nation. 2012. Democracy and Human Rights.[Online] accessed from http://www.un.org/en/globalissues/democracy/human_rights.shtml on December 09, 2012 * Asian Human Rights Commission. 2009. Philippines: Martial Law Dilutes Human Rights [Online] Retrieved from http://www.scoop.co.nz/stories/WO0912/S00305.htm on December 09, 2012 * General Hermogenes C. Esperon Jr. 2007. The AFP in a democracy:protecting human rights [online] ebook downloaded last December 09, 2012

Education as Leading Social Determinant of Health Essay

Introduction: Education and Our Society The role of education in society has proven to service the people through the spreading of information, teaching of lessons and simply giving the gift of knowledge. With the gift of knowledge, we ultimately give the other the right and the ability, more importantly, to make their own informed choices. An educated mind can go beyond the limits set out by society and can make wise decisions regarding their health, success and general well being by simply using rationale. The level of education one obtains is directly related to the health of that individual, whereby it determines the person’s quality of life and life expectancy. Further more, one may be lead to believe that education is the most†¦show more content†¦The correlations between level of education and socioeconomic status, and therefore the general health of an individual, are repeatedly proven to be evident across the globe. Educated Choices for our Health? Lifestyle choices and behaviours are amongst the factors that are most easily controlled by the individual themselves. It is our choice to smoke, eat foods that are high in sugar and fat and not exercise. These are three of the leading factors that can cause coronary heart disease (N.Gledhill, personal communication, 2004) and yet thousands of people continue to do it because they are not aware, nor have they been informed, of the negative effects simple lifestyle behaviours can have on ones body. If one is not educated about certain facts and insights, how are they expected to make an informed, or even a wise, decision? Therefore, a lack of education has a strong influence on the health of an individual for the reason that they are unable to make proper and healthy lifestyle choices. A study conducted on the association between educational attainment and other determinants of health on the elderly yielded results that showed: Low levels of education were associated with poorer psychological function (less mastery, efficacy, happiness), less optimal health behaviors (increased tobacco consumption and decreased levels of physical activity), poorer biological conditions (decreased pulmonary function, increased bodyShow MoreRelatedHealth Disparities And Health Care For Minorities917 Words   |  4 Pageshttp://health.usnews.com/health-news/patient-advice/articles/2016-02-11/racial-bias-in-medicine-leads-to-worse-care-for-minorities. In this article, the experience of a medical doctor is used to shed light on the subject of racial bias/ discrimination in health care and how it is affecting health outcome of racial and ethnic minority. â€Å"Race or ethnic group is a major social factor that influences health in the U.S Braveman 387. 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